To complicate is easy, to simplify is difficult. To complicate it is enough to add, all that you want: colours, forms, actions, an environment full of things. We are all able to complicate. Few are able to simplify.
Each day we ask: How can we make this client happy? How can we do this while continuing along the course of innovation? We ask because otherwise, someone else will.
Innovation has never come about through bureaucracy or hierarchy. It has always come through individuals.
When someone says: I also know how to do this; it means they know how to redo this; otherwise they would have already done it from the start.
We plan for the present with the awareness of the past, for a future which is essentially unknown.
I think that every human being can conceive form. The problem doesn’t seem to be in any way the existence of creativity, but, to a greater extent, finding the key to liberate it.
